Information and Guidelines for Press Releases

Information and Guidelines for Press Releases

As one of the best press release services on the internet, a lot of articles cross our desk every day. Some of these press releases are perfect, but others could use a revision or two. Even minor mistakes can hurt your credibility. Here are a couple of common press release errors you should try to avoid.

1. Lack of Content - A lot of press releases are not approved because they lack substantial or significant content. You don't want the press release to be too long, but a short one could leave out important information. Try to stick to about 300 words. To make the most of that space, check out our Press release writing tips.

2. All Upper Case Characters - Do not submit a press release in all upper case characters. The headline shouldn't be in all caps, either, and will cause your press release to be rejected.

3. Grammatical Mistakes - Even the best writers make grammatical errors. Proofread your release before submitting it.

4. Advertising - Don't write your press release like an advertisement. If we feel you are trying to sell your product rather than provide news, we can reject your press release.

5. Bad Formatting - On occasion, strange characters or bad formatting can creep into your press release during the submission (copy and paste) process. Make sure your press release is formatted as you intended and no strange characters are left in the copy.

6. Word Wrapping - We provide the editor, so let your sentences wrap naturally. Do not place a hard carriage return at the end of lines. Include a carriage return only at the end of each paragraph.

7. Copyright and Violations - Strictly forbids the use of copyrighted material in any manner that violates the copyright owner's rights. In cases where copyright is disputed, the press release will be immediately removed without recourse or discussion, regardless of the arguments presented by the disputing parties. Authors should also know that there is noteworthy personal exposure if they are found in any violation of copyright laws. Individuals who violate copyright law are legally responsible and subject to probable fines.