Blogging is crucial! I have stressed enough about it in my
lessons and articles as its a great tool that can help you make money online.
It is a platform where a person can share his views or passion about anything
and everything. All he has to do is sign up on a blogging network or host the
content on his own website. Blogging has evolved from being a hobby few years
back to full time profession today. In India, people still think blogging
cannot make a full time profession but they’re wrong. Amit Agarwal, Top Indian
Blogger earns up to INR 30,00,000 per month! There are many bloggers like
Lakshmi Sharath who quit her full time Marketing job and started blogging about
Travel, which took her to 10+ countries on the expense of their tourism boards.- For building your career.
- For sharing your knowledge with the world.
- For getting discovered on the Internet.
- To showcase your talent.
- To become popular on internet
- To make some quick bucks on Internet.
Know the blog basics:
If you are planning to get started with blogging, here are
some basics you need to know and follow:
Choose a platform – WordPress, Blogger, Tumblr, LiveJournal,
Medium etc are some popular platforms you can choose (I recommend WordPress).
Select Domain Name and Hosting – Brainstorm thoroughly when
choosing a domain name. Let the name be short, memorable and not confusing for
readers or else just go with your name. There are plenty of hosting services
available with numerous plans so do through research and choose wisely.
Design/Modify the blog – If you go with the ready template
then customize it to your desire look and feel. And if you want to design the
same it would be far better.
Add Plugins – Plugins will add more value to your blog. They
will help your blog work faster and smarter. Security, publishing, and
monitoring plugins are some you just can’t miss installing.
Start Writing – Start with About Us, Contact Page, Products,
Services pages etc and start writing new blog posts everyday or at least once
in two days! Learn more about blogging and content amplification here.
Now that you know how to get started with the blog, here are
some excellent ways to make money with your blog. However, if your primary
objective is to replace your full-time income with blogging then understand it
is by no means a get rich quick ordeal. Blogging requires hard work,
dedication, research and most importantly the urge for writing. Do it for the
love and joy of blogging, money will slowly follow you. So it’s time to brush
up your language skills, find your passion and start making money.
Ways to Make Money with Blogging
1.Enroll With Advertisement Providers
This method is use commonly to monetize one’s blog. The
advantage with this method is that it is very simple, making it quite popular.
Various networks like Google Adsense, Viglink, and BuySellAds provide ads to be
displayed on your blog. Most of these networks will charge you a fee of 20% to
40% of your total earning for finding relevant advertisers.
Understanding Popular Ad types:
CPC/PPC Ads – Cost Per Click otherwise known as Pay Per
Click are banner ads that can be placed on sidebar or in-between content of
your site. You will be paid for each ad that is clicked by the reader.
Example Network for CPC/PPC Ads – Google Adsense, Revcontent,
BidVertiser Infolinks and so on.
CPM Ads – Cost Per 1000 Impression is what we call it CPM
Ads. CPM deals generally come from agencies that are willing to pay you a fix
amount upon touching 1,000 impressions on placed ads. CPM is most effective to incorporate
as you will be paid even if the reader does not click on ads. However, you need
to have at least 1,000 visitors a day to survive in the game.
Example Network for CPM Ads – Amazon CPM Ads, AdBlade,
Propeller Ads, Conversant Media and so on.
How to get started?
Quite simple, sign up with the provider, apply for the
advertisements you wish to place on your blog. Once the application is accepted
for your blog, you will receive codes for the ads. Whenever a user clicks on
these ads, commission is generated per click. The earnings per click may vary
from $.01 to $50 depending on various factors pertaining to your blog.
If you are using wordpress, you can use Google Adsense
plugins! This will help you get the advertisements activated for your blog.
Once you start using Adsense account, Google will start
placing ads on your blog. As you will aim at increasing traffic to your blog
through various means you will earn revenue as and when people will click on
the ads.
SheoMaker
Jeremy Schoemaker From ShoeMoney.com
Here is an example of Jeremy Schoemaker who made $1,32,994
US $ using Google Adsense on his blog Shoemoney.com
2.Direct Advertisements
Direct Advertisement or sponsored ads has certain edge over
the previous method. This is one of the best method to make money using your
blog after you gain exposure and see traffic flowing. These kinds of ads are
independent one, unlike Adsense which select the ads that need to be placed.
3rd party Advertisement Networks also keep a considerable amount between you
and the actual advertiser. This may even sound similar but here you select and
review which ads are being placed on your blog unlike Adsense where you have no
control over the ads placed. You quote the price directly here eliminating the
middleman. Finding the advertiser may be a hiccup but once you have established
a list of clientele, you can make a fortune with your blog.
How to Locate Direct Advertisers?
First create an “Advertise Here” page with complete detail
about your Alexa Ranking, PR, Daily Traffic, your Klout score and other details
that your advertiser might need. Then use the following tips for locating
Direct Advertisers:
Google – Major advertisers use Google AdWords for online
advertising; search them online using your website related keyword. Contact
them by sending a mailer about your ad selling service; you never know what
might click!
Check Popular Relevant Blogs – If you often blog, then you
already know some other popular blogs in your niche. Check what ads their
advertisers are placing, offer a good deal to those advertisers to attract them
to your site.
Use Advertising Networks – Brands that are already
advertising using third party networks are best to be approached for direct
advertisement. They will be more interested as they will no more have to spend
on networks and dealing with direct seller is much more convenient.
Tips:
Have some space allocated on your blog UI at the top or on
the right hand side that shows ‘Advertise Here’ feature.
Advertise Here
Have a pre-fixed cost defined on
the website or the automated emailer when people make an enquiry.Talk to the Ad Networks, or key
players, regional players in your industry for a fixed advertisement on the
website. Remember, people want to see how much of
traffic do you drive on your website and how relevant is the traffic.
3. Backlinks Commission
Backlinks refers to all the links on your blog that refer to
other websites. It is more like you referring to another website on a related
article. For Instance you’re a well known tech blogger and backlinking the
words like “OnePlus One” to Phone’s official website and “Buy OnePlus One” to
Amazon’s Page.
Quality backlinking can also boost up your chances of
webpage appearing on Search Engine. The more links related to certain topics
appear, the further it pushes itself up on search engine. However, you cannot
keep this exercise as a part of direct sale like advertisements on your
website. Backlink promises can be part of a review of the product / service and
it would be your genuine effort. Too much of backlinks from same article to
multiple clients can even result your blog in the Sandbox (In nutshell, Google
will penalize you) as Google is completely against buying and selling of
backlinks.
Writing Paid Reviews
Most bloggers have a definite field for blogging. Once
they’ve completed a certain time on their blogs, they should have gained a
certain level of knowledge, expertise and skills relating to it. If you are
able to recreate the knowledge with marketing skills, you’ll be surprised to
know that there are number of brands/people that will pay you for writing
content for them.
Get a dedicated blog website, with all the details relating
to such projects or find the needy party. Complete the task in professional
manner and get paid. Pay will mostly be fixed by you but would depend on your
site’s hits, influencer engagements and popularity.
Best Paid Review Sites
Sharedreviews – Sharedreviews have over 400 categories for
blogger to write about. It is a revenue-sharing website, where the owner share
half of the revenue generated through advertisement with writers.
PayPerPost – Here advertisers demand you to write
about 100-200 word review/post about their product/brand/service. Having a blog
is a must, as those sponsored blog need to be posted on your own blog.
Digitaljournal – Again a revenue sharing website wherein you
get a portion of revenue generated from ads, so write more and earn more is the
policy.
Constant-Content – Here, you write the content and the
website sell it for you. Revenue earned will be shared and higher ratio will
mostly be in your favour.
Epinions – If you love to share opinions and reviews then
trying out this site is a must. If you write longer and quality reviews it
won’t be difficult to reach $100 in a month with epinions.
In India you can use websites like:
Indiblogger.in: Indi blogger is one of India’s oldest
blogger networks. Most of the new networks are getting evolved from this
platform or at-least the benchmark is done considering this platform. They have
many indibloggers meetup, great giveaway based blogging campaigns and blogging
contests (you should participate in indiblogger initiatives at-least to network
with other bloggers). They are currently running one of the popular campaigns
called – Flipkart Outdoors.
Blogmint.com: Its a market place for bloggers to pick up
brands who is willing to hire bloggers who can review them or their products or
write for their blogs.
Blog Mint
Blog Mint is Willing to Pay Rs. 500 to Bloggers Who Can
Write for Olympes.com
Digital Influencer (dinfluencer.com): Its a recently
launched platform by Team echoVME with some absolutely cool Live projects.
Brands like Cashkaro.com, Urban Tree Infrastructures, Apollo White Dental Care,
Casenation and more have their projects placed for bloggers exclusively.
Chu Chu Tv
Review Chu Chu Tv & You Can Earn Rs. 1000 Worth Amazon
Voucher (Provided Your Blog Gets Shortlisted)
- Influencer Marketing India
- Apply & Win Apollo White Dental Free Treatments (Provided You Get Shortlisted)
- Services and Digital Products
If you know what you’re good at, then start your own set of
services. Like, you can start Logo Creation, Content for Websites, Photography,
Blog Migration, Website Building or any other services that you want to offer.
There are a lot of ideas that would work great online and you could use the
opportunity to gain from your passion or hobby. Feature your previous work with
a good description, details, contact and a good user interface always helps!
Let you blog be services centric: If you are a designer,
showcase your design skills exclusively on your blog! Portfolio, choice of
colors you use, your photos while you design and promote your blogs all across
and do the right SEO for the keywords used in the content strategies. These
services can be driven with Consulting pages, Get a logo done in 100 US $ pages
– you need to have a strong call to action for the services or products you are
planning to sell.
On my blog I sell my book: Social Media for Business – On an
average about 200 to 500 book gets sold every year through no hard selling.
People who reads content are more likely to buy your book as you become trust
agent on internet. Another popular Social Media influencer of the world: Pam
Moore is very clear with her communication on her blog/website. When you click
on her contact page it clearly conveys her costs of consulting or if you wish
her to review a particular product – a specific price needs to be paid.
social media for business
Initial $500 Consultation + Review Your Product ($500 Fee)
Is A Great Way To Make Money!
Where to Sell Services Outside Your Blog?
eCommerce Blog – If you want to sell digital good or service
then create a shopping cart using Shopify or 3dcart or PayUMoney ( I personally
use PayUMoney to sell my books) and start selling to expand your business. Most
of the eCommerce website offer 14days to 1 Month free trial, so trying out
selling online is of totally worth!
Fiverr – Fiverr is a most popular marketplace today for
selling almost anything that you can imagine. The base “Gig” at Fiverr starts
at $5 and “Extra Gig” can shoot up to even $100 if you really have something
best to offer.
Gigbucks – Much older than Fiverr and allows you to sell
services ranging from $5 to $50. There is no membership charge and no limit for
seller posts. The site charges you 20% commission on each transaction.
Fourerr – Fourerr is an excellent alternative to Fiverr,
where seller can sell their services starting at $4. This again will charge 20%
commission for each product/services sold.
Redlr – Redlr is a fun marketplace where you can share small
services starting from $5. You can also response to the buyer need and get best
rates.
Affiliate Marketing
Popularity of affiliate marketing these days has shoot up to
a different level. It is today a main source of profits and revenue for major
merchants and brands. This method can bring in good amount of income from your
blog too. You need to place a product or service on your blog with sufficient
description. When a person buys the product or service from your website, you
get paid. It requires certain homework. You need to know what the people are
looking to purchase and if the product supports the content of your blog. Do
not over do promoting same brand’s product or services.
Also, don’t make your blog full of such posts. Place the
product between all your posts subtly. Find the product or service you want to
affiliate with. Apply with them and get approved. Most websites take 24-72
hours to confirm the due amount and the commission will be paid on 25-50% on
the sale value of the good.
Types of Affiliate Marketing –
Pay Per Click (PPC) – Here the merchant pay you whenever a
visitor click his advertisement placed on your website. Best rate per click
would be $1 per click.
Pay Per Lead (PPL) – Insurance and financial firm are
generally interested in PPL where application and contact form are placed on
your website. You earn a certain amount whenever these forms are filled by
visitors.
Pay Per Sale (PPS) – In this form the advertiser will pay
you a fixed percentage of fee for each qualified leads.
Pay Per Performance (PPP) – With PPP the marketer pay a
commission range from 15% to 20% when a visitor make purchase or show interest
in buying by filling the contact form.
Example Network for Affiliate Marketing – Commission
Junction, ClickBank, and Google Affiliate (These are some brilliant platforms
from where you drive Affiliate commission). In Indian context you can work with
Snapdeal Affiliate Network, Flipkart Affiliate Network and Amazon Affiliate Network
– Review the products on the blog and if someone makes a purchase through your
reviews and recommendations you will get a share of the sale.
Premium Membership
Premium Membership site is website that charges recurring
fee for access to premium content. This method cannot be applicable to all
bloggers but a few well known bloggers who are masters in the particular field
of blogging. They can create premium site access, services, products or
newsletter for the unique content they’d offer to their readers or users.
Create a special landing page for details about premium access and give a clear
view about what you’re offering on the general blog. Set the price and offer
and get paid whenever someone applies for it. A premium membership site can be
created using MemberPress plugin https://www.memberpress.com/ with WordPress.
How to attract visitors to Premium Membership?
Allow Free Premium Downloads – Offering free eBooks, or
other valuable digital downloads will help you build email mailing list and is
also a proven method to encourage new members to sign up.
Free Online Course – Visitors are generally asked to pay
onetime or monthly fee to get access to the lessons on relevant niche. Members
will more likely sign up if you offer them a free online course for example;
I’m offering Free Digital Marketing Course .
Online Publications – Create weekly or monthly publications
and charge visitors for that excusive content. Start with offering first 10
content for free, and for more content they need to sign-up for subscription.
Jon Loomer – one of the popular Facebook Marketers
runs a premium membership for absolutely cool workshops and content online for
US $ 97. There are many bloggers who converts their subscribers to premium
members – so that they can have a closed group interaction with specific set of
audience who is very keen on learning few things ‘hands-on’ virtually.
Sponsored Blog Posts
Many a times companies or individuals would want you to
cover a story for them – about their products or case studies. They might be
willing to provide you content or fill the template you have in place. This is
more likely to happen as your blog becomes popular with time. These stories are
called sponsored stories and you can proudly present those stories as sponsored
blog post. There are higher chances that you will also get quality content from
the contributors – you can restrict the style that you want them to write on.
Remember, there should be a section for ‘Guest Blog / Sponsored Blog’ so that
readers get to know that you are open for sponsorships.
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